How does content help achieve your overall business goals?
This is the challenge that many content marketers are facing. Creation and distribution is the easy part – demonstrating ROI is proving more difficult as the landscape becomes more saturated.
Michael Brenner, CEO of Marketing Insider Group and Co-author of The Content Formula has a wealth of knowledge around how to demonstrate true content marketing value. We’ve teamed up with Michael to present The Content Formula – 10 Steps to Content Marketing ROI.
You’ll leave this webinar with a ton of actionable tips, including:
- How to build the business case for content marketing
- Where to find the budget to establish a new content marketing program
- Steps to measure content marketing ROI success in business terms.
- 10 actual calculations any business can use to show real content marketing ROI