What’s the real business value behind your content?

How does content help achieve your overall business goals?

This is the challenge that many content marketers are facing. Creation and distribution is the easy part – demonstrating ROI is proving more difficult as the landscape becomes more saturated.

Michael Brenner, CEO of Marketing Insider Group and Co-author of The Content Formula has a wealth of knowledge around how to demonstrate true content marketing value. We’ve teamed up with Michael to present The Content Formula – 10 Steps to Content Marketing ROI.

You’ll leave this webinar with a ton of actionable tips, including:

  • How to build the business case for content marketing
  • Where to find the budget to establish a new content marketing program
  • Steps to measure content marketing ROI success in business terms.
  • 10 actual calculations any business can use to show real content marketing ROI